A French restrateur and a winemaker in the Languedoc region were fed up with their particular slice of French heaven being overlooked as a serious wine producing area. So they introduced a new label: “Le Vin de Merde,” or “Crap Wine.” At 7 euros a bottle it’s actually quite a serious wine and the new PR stunt has really focussed attention on the area and bottles of the wine are flying off the shelves. You can read more at National Geographic.