In 1990, 30,000 people lined up to eat at Moscow’s first McDonald’s. I like the expressions on the faces of the people once inside – a cross between bewilderment and dissapointment. I’ve fallen victim to this in Thailand, a long queue was forming around a city block for a new chain of cinnamon bun stores – I passed this queue every day, dying to know what the fuss was about. Then one day, on closing time the line was small and I managed to get my hands on one – just a gooey sticky bun. This shop spurned some imitation stores and now, a few years later, there are none to be found – the trend has died. But McDonald’s has proven itself to be more than a trend, please enjoy Russia’s first taste of Captalistic Decadence in the video below: