Jamie Oliver email is a hoax … or … a clever way to sell new book

This email hoax from about two years ago is doing the rounds again and has just arrived in my inbox. It reads:

Cook book = $50
Ingredients = $25
Getting sacked for “accidentally” releasing the new Jamie Oliver cook book to the entire planet before it even hits the shelves = PRICELESS!

The story is that someone at Jamie Olivers publishing Company sent a word document version of his 2nd book to one of their mates this morning and it’s now zooming around the internet – again.

It turns out that this email and the attached word file is a fake… true it does have real recipes in it and food photos but some further investigating showed that the recipes weren’t that new and Jamie’s lawyers were on the case trying to track down the originator of the email.

But what a fantastic way to MARKET a new cook book (Penguin says Jamie didn’t have a new book due for release btw)… spread a fake copy, generating a huge amount of interest and then deny it to the public but point out that the REAL cookbook is on the way. Hmmm … we have the new Spirit House music CD about to be released … might have to call the marketing people.

Read more about the Jamie Oliver email is a hoax.

One thing I have to say to Mr Oliver… “Dude, your Thai chicken curry recipe sucks! No fish sauce, palm sugar, shrimp paste – and virgin olive oil? – what are you thinking?”.